top of page
Search
Maeva Bertollo
Jan 96 min read
Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy's Generation Z
According to the latest estimates, the luxury footwear market is expected to grow from its current value of $36.8 billion to nearly $68...
10 views0 comments
Matteo Juraga
Dec 12, 20243 min read
The Transformation of Modern Football Through Match Analysis and Data Analysis
In modern football , the integration of match analysis  and data analysis has led to a radical transformation, even questioning, if not...
15 views0 comments
Eleftheria Topaloglou
Nov 27, 20244 min read
The Power of Classical Drama in Advertising: How Stories Shape Consumer Reactions
In today’s fast-paced digital world, ads that tell powerful stories stand out. One of the most effective storytelling frameworks is...
15 views0 comments
Sabrina Frigerio
Nov 13, 20244 min read
Streaming Platforms and Traditional TV: The Power of Sports
In recent years, sports have solidified their position as an indispensable pillar for the success of both television broadcasters and...
9 views0 comments
Matteo Bondonno
Oct 29, 20244 min read
The Trussardi Brand: Analysis of the company crisis and repositioning strategies in the fashion market
The fashion and luxury sector has always been one of the most important pillars of the global economy, characterized by constantly...
10 views0 comments
Amos Michele Appendino
Oct 18, 20243 min read
Ideation in Entrepreneurship: Exploring and Refining Processes for Success
Idea generation varies significantly based on personal style, interest, and background. Therefore, gathering diverse perspectives is...
5 views0 comments
Diana Loscaru
Oct 3, 20244 min read
Herding Behavior in the Romanian Stock Market: How COVID-19 Changed Investor Decisions
The COVID-19 pandemic shook financial markets across the globe, leaving investors grappling with uncertainty. One intriguing area of...
9 views0 comments
Francesco Forni
Sep 11, 20244 min read
The emergence and evolution of Behavioural Finance through the lens of Wealth Management
What encompasses Behavioural Finance and where does it originate? The first generation of the field has been introduced by the two...
36 views0 comments
Maeva Bertollo, Andrea Masperi, Lorenzo Oddone
Aug 8, 20244 min read
The Vegan Launch of Fenty Beauty: in line with the preferences of the market?
In recent years, the vegan cosmetics market has grown at an astonishing rate. More and more ethical and sustainable consumers are...
49 views0 comments
Virginia Erti
Aug 8, 20243 min read
Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...
82 views0 comments
Daniele Bianchini
Jun 7, 20246 min read
AI in Sports
Artificial Intelligence has progressively become embedded in more and more aspects of our lives, and sports are no exception.
54 views0 comments
Pasquale Sarubbi
Mar 15, 20245 min read
Market analysis and planning for business success: the Behome case
The furniture sector in Italy has always been one of the pillars of the national economy.
34 views1 comment
Aldo Pigati
Feb 29, 20245 min read
The automotive industry is changing: empirical evidence from the strategic plans of the carmakers companies
The purpose of the paper is to address the changes that have occurred in the automotive sector in recent years.
32 views0 comments
Michele Branca
Jan 26, 20248 min read
The Real Estate Market in Milan: A Survey on Residential Transactions
This paper starts with a broad and general view of the residential property market and its dynamics, and then goes into more detail.
100 views0 comments
Alessandro Cassata
Jan 12, 20247 min read
Analysis on the listening habits of users of a music streaming service and their marketing implications: the case of Spotify
The study has the purpose of examining in depth the socio-demographic characteristics and the listening habits of users of a music...
49 views0 comments
Mina Lisenmayer
Dec 15, 20237 min read
The magic of Christmas: Drivers of holiday travel and tourism in Italy and the US
The holidays, particularly Christmas, are characterized by a sense of festivity. This powerful energy is a significant driver of turism.
18 views0 comments
Giacomo Barsottelli
Nov 24, 20233 min read
The impact of emoji on the attractiveness of a job advertisement
In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.
30 views0 comments
Sara Salice
Nov 13, 20236 min read
Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification
The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...
26 views0 comments
Edoardo Porcelli
Oct 20, 20234 min read
Market study of the Irish Market for a new physical sales strategy in the Jewelry industry
The research project carried out for my final thesis aims to consider the jewelry market to analyze the characteristics that certain...
26 views0 comments
Catello Acanfora
Oct 6, 20236 min read
The Premium Price in the Luxury Clothing Industry
This article focuses on the calculation and definition of premium price within the luxury fashion sector. The premium price is an...
47 views0 comments
bottom of page