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Alessia Trifiletti
7 days ago3 min read
What drives consumers to purchase non-prescription medication for Covid-19 symptoms?
The Covid-19 pandemic significantly transformed consumer behavior, particularly in the pharmaceutical sector . This study investigates...
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Andrea Masperi
Feb 36 min read
Prospects and development of the photovoltaic panel market in Italy: an in-depth analysis of future trends
Photovoltaics has experienced significant growth in recent years, with Italy at the forefront of the transition to a sustainable...
18 views
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Leonardo Falaschi
Jan 225 min read
Football in Saudi Arabia: From Vision to Reality
In recent years, Football in Saudi Arabia has taken on a new dimension, becoming one of the country's most powerful tools for economic...
23 views
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Maeva Bertollo
Jan 96 min read
Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy's Generation Z
According to the latest estimates, the luxury footwear market is expected to grow from its current value of $36.8 billion to nearly $68...
16 views
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Matteo Juraga
Dec 12, 20243 min read
The Transformation of Modern Football Through Match Analysis and Data Analysis
In modern football , the integration of match analysis  and data analysis has led to a radical transformation, even questioning, if not...
20 views
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Eleftheria Topaloglou
Nov 27, 20244 min read
The Power of Classical Drama in Advertising: How Stories Shape Consumer Reactions
In today’s fast-paced digital world, ads that tell powerful stories stand out. One of the most effective storytelling frameworks is...
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Sabrina Frigerio
Nov 13, 20244 min read
Streaming Platforms and Traditional TV: The Power of Sports
In recent years, sports have solidified their position as an indispensable pillar for the success of both television broadcasters and...
14 views
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Matteo Bondonno
Oct 29, 20244 min read
The Trussardi Brand: Analysis of the company crisis and repositioning strategies in the fashion market
The fashion and luxury sector has always been one of the most important pillars of the global economy, characterized by constantly...
17 views
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Amos Michele Appendino
Oct 18, 20243 min read
Ideation in Entrepreneurship: Exploring and Refining Processes for Success
Idea generation varies significantly based on personal style, interest, and background. Therefore, gathering diverse perspectives is...
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Diana Loscaru
Oct 3, 20244 min read
Herding Behavior in the Romanian Stock Market: How COVID-19 Changed Investor Decisions
The COVID-19 pandemic shook financial markets across the globe, leaving investors grappling with uncertainty. One intriguing area of...
14 views
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Francesco Forni
Sep 11, 20244 min read
The emergence and evolution of Behavioural Finance through the lens of Wealth Management
What encompasses Behavioural Finance and where does it originate? The first generation of the field has been introduced by the two...
44 views
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Maeva Bertollo, Andrea Masperi, Lorenzo Oddone
Aug 8, 20244 min read
The Vegan Launch of Fenty Beauty: in line with the preferences of the market?
In recent years, the vegan cosmetics market has grown at an astonishing rate. More and more ethical and sustainable consumers are...
54 views
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Virginia Erti
Aug 8, 20243 min read
Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...
91 views
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Daniele Bianchini
Jun 7, 20246 min read
AI in Sports
Artificial Intelligence has progressively become embedded in more and more aspects of our lives, and sports are no exception.
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1 comment


Pasquale Sarubbi
Mar 15, 20245 min read
Market analysis and planning for business success: the Behome case
The furniture sector in Italy has always been one of the pillars of the national economy.
37 views
1 comment


Aldo Pigati
Feb 29, 20245 min read
The automotive industry is changing: empirical evidence from the strategic plans of the carmakers companies
The purpose of the paper is to address the changes that have occurred in the automotive sector in recent years.
34 views
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Michele Branca
Jan 26, 20248 min read
The Real Estate Market in Milan: A Survey on Residential Transactions
This paper starts with a broad and general view of the residential property market and its dynamics, and then goes into more detail.
124 views
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Alessandro Cassata
Jan 12, 20247 min read
Analysis on the listening habits of users of a music streaming service and their marketing implications: the case of Spotify
The study has the purpose of examining in depth the socio-demographic characteristics and the listening habits of users of a music...
61 views
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Mina Lisenmayer
Dec 15, 20237 min read
The magic of Christmas: Drivers of holiday travel and tourism in Italy and the US
The holidays, particularly Christmas, are characterized by a sense of festivity. This powerful energy is a significant driver of turism.
19 views
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Giacomo Barsottelli
Nov 24, 20233 min read
The impact of emoji on the attractiveness of a job advertisement
In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.
31 views
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