The furniture sector in Italy has always been one of the pillars of the national economy.

The study has the purpose of examining in depth the socio-demographic characteristics and the listening habits of users of a music...

In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.

The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...

The research project carried out for my final thesis aims to consider the jewelry market to analyze the characteristics that certain...

This article focuses on the calculation and definition of premium price within the luxury fashion sector. The premium price is an...

The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.

Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research

In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception

Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.

Travel agencies are facing the challenge to remain competitive in the current digital era.

What is neuromarketing? The best definition related to the group of methodologies and research tool can be provided with the words of...

Technological innovations of recent years have had a significant impact on the lives of consumers, who are changing the way they think,...

Nowadays, the way an eCommerce is presented, in terms of visual stimuli, plays a key role in the consumers' online experience. Therefore,...

Nowadays, the world is more complex than it has ever been. Aftershocks from the global pandemic, the Russian-Ukrainian war, supply chain...

The use of machine learning and data analytics is nowadays a substantial and fundamental theme for businesses, and it found its...

Digitization is the process of transforming images, documents, and sounds into a digital format, which is a binary code that can be...

Ever increasingly and real environmental and climate problems led the European Union, in 2019, to approve the Green deal. That is a...

During the last few years, the volume of trading activities carried out electronically has increased significantly. According to a...

In food service establishments, the prevention of food allergy reactions requires communication between food allergic individuals and...