Saturated market, products that meet the same physiological needs, inability to enjoy consistent economies of scale; these and many other...

Today health, environment and food are considered hot topics, especially for younger consumers. Meat, in particular red one, is perceived...

Nowadays, spreading fake news and conspiracy theories are a very hot topic. Although these have always represented an issue, they have...

At the end of the 2020 changes in consumption occurred, in particular a greater focus on health and a relative increase in health...

Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...

The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...

With Covid-19 shattering and revolutionizing most of our daily routines, also impacted was our relationship with fitness and exercise....

It is now no news that the Covid-19 pandemic that broke out in early 2020 has forced the entire world to change methods and priorities....

Research In the last decade, one of the themes that has had increasing relevance in the world of Marketing has been the Brand Experience,...

Market research in Italy to understand what holds managers back from implementing a winning strategy such as charismatic leadership.

This research, done by Lorenza Rossi, was aimed at investigating the relationship and influence that social media and Fear of Missing Out...