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Michele Mori
Jan 13, 202210 min read
A Guide To M&A Premia: an empirical study on bidders’ features on premia paid in the luxury context
Determining the acquisition premium in an M&A transaction has always been complicated due to a high number of factors to be considered,...
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Francesco Romano
Jan 3, 20224 min read
The moderating effects of arrogance and expertise on persuation
This research made by Francesco Romano was aimed at defining a guidance for the creation of influencer marketing campaigns and for the...
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Edoardo Ligabue
Dec 27, 20215 min read
MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market
Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...
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Alessandro Bovio
Dec 9, 20215 min read
The applications of predictive maintenance in the automotive sector: Opel case and Stellantis group
The automotive market is going through a very important transition, which will transform this sector forever. The two most influencing...
380 views
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Michele Russo
Nov 26, 20214 min read
Black Friday Hussle and Bustle: how to excel in marketing promotions
One of the biggest challenges for physical and online retailers haa always been correctly predicting the demand for products and properly...
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Domenico Punelli
Oct 27, 20213 min read
How important is the knowledge economy within urban areas?
Urbanization is a phenomenon that affects life on our planet anywhere in the world. From the modern metropolises of the old world to the...
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