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Michele Mori
Jan 13, 202210 min read
A Guide To M&A Premia: an empirical study on bidders’ features on premia paid in the luxury context
Determining the acquisition premium in an M&A transaction has always been complicated due to a high number of factors to be considered,...
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Francesco Romano
Jan 3, 20224 min read
The moderating effects of arrogance and expertise on persuation
This research made by Francesco Romano was aimed at defining a guidance for the creation of influencer marketing campaigns and for the...
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Edoardo Ligabue
Dec 27, 20215 min read
MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market
Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...
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Alessandro Bovio
Dec 9, 20215 min read
The applications of predictive maintenance in the automotive sector: Opel case and Stellantis group
The automotive market is going through a very important transition, which will transform this sector forever. The two most influencing...
370 views0 comments
Michele Russo
Nov 26, 20214 min read
Black Friday Hussle and Bustle: how to excel in marketing promotions
One of the biggest challenges for physical and online retailers haa always been correctly predicting the demand for products and properly...
56 views0 comments
Domenico Punelli
Oct 27, 20213 min read
How important is the knowledge economy within urban areas?
Urbanization is a phenomenon that affects life on our planet anywhere in the world. From the modern metropolises of the old world to the...
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