The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...

The research project carried out for my final thesis aims to consider the jewelry market to analyze the characteristics that certain...

This article focuses on the calculation and definition of premium price within the luxury fashion sector. The premium price is an...

In the modern digital age, where communication has become rapid and instantaneous, the words we pen down in the business realm carry...

The Premier League, what factors have led to the English league becoming one of the most popular in the world? Firstly, for those who do...

The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.

Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research

In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception

Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.

Travel agencies are facing the challenge to remain competitive in the current digital era.

The Clean Beauty market is very attractive for brands operating in the cosmetics industry.

What is neuromarketing? The best definition related to the group of methodologies and research tool can be provided with the words of...

Technological innovations of recent years have had a significant impact on the lives of consumers, who are changing the way they think,...

In Europe the households sector accounts for the 36.4% of the total European energy consumption and the percentage of energy efficiency...

Nowadays, the way an eCommerce is presented, in terms of visual stimuli, plays a key role in the consumers' online experience. Therefore,...

Nowadays, the world is more complex than it has ever been. Aftershocks from the global pandemic, the Russian-Ukrainian war, supply chain...

The objective of this paper is to investigate the supercar segment of the U.S. automotive market and, primarily through the construction...

The importance and the health benefits provided from a high consumption of plant-based foods is well known. Indeed, various studies...

The use of machine learning and data analytics is nowadays a substantial and fundamental theme for businesses, and it found its...

The question of whether the educational and the professional background of Chief Executive Officers play an active role in determining...