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Valeria Coppola
Oct 24, 20223 min read
Digitalization in Italian SMEs: a statistical survey of the economic sectors
Digitization is the process of transforming images, documents, and sounds into a digital format, which is a binary code that can be...
115 views
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Luca Musazzi
Oct 6, 20224 min read
EV market analysis
Ever increasingly and real environmental and climate problems led the European Union, in 2019, to approve the Green deal. That is a...
44 views
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Tommaso Ubezio
Sep 7, 20224 min read
Does not sleeping make you anxious?
Sleep is one of the activities necessary to be able to live, but how much sleep is needed? What effect does lack of sleep have? These...
118 views
1 comment

Lorenzo Saracino
Aug 31, 20224 min read
The slight impact of covid-19 on world happiness
Happiness is one of the most important aspects of our lives and it’s influenced by several factors. It is useful to observe and analyze...
42 views
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Nevro Cerasani
Aug 1, 20225 min read
A Deep Reinforcement Learning Approach for Algorithmic Cryptocurrency Trading
During the last few years, the volume of trading activities carried out electronically has increased significantly. According to a...
24 views
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Margherita Vito
Jul 21, 20224 min read
Self-Service Technologies for Food Allergy Communication in restaurants:a concept testing
In food service establishments, the prevention of food allergy reactions requires communication between food allergic individuals and...
37 views
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Francesco Pejrani
Jul 14, 20225 min read
The development of the electric car in Italy
Segmentation and joint approach to the consumer analysis In 2019, the European Commission approved the Green Deal. The legislation stems...
43 views
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Federico Poggio
Jul 1, 20224 min read
A guide to the value determinants of the pizza experience. Is it time to innovate?
Saturated market, products that meet the same physiological needs, inability to enjoy consistent economies of scale; these and many other...
19 views
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Giulia Di Lorenzo
Jun 15, 20226 min read
Strategic analysis of CRM data: a business case
In management studies it is widely accepted that information represent a critical success factor for companies that invest, therefore, in...
46 views
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Gloria Rettore
Jun 9, 20226 min read
Alternative proteins and Gen Z: which are the opportunities for the companies?
Today health, environment and food are considered hot topics, especially for younger consumers. Meat, in particular red one, is perceived...
27 views
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Bianca Bignami
May 2, 20223 min read
Socio-economic characteristics and attitudes towards migrants in Europe
The phenomenon of immigration is a very topical issue. Throughout history there have never been so many people living in a country...
22 views
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Roberta Cameriere
Feb 16, 20224 min read
How important is a belief? The impact of confirmation bias on online fake news’ engagement
Nowadays, spreading fake news and conspiracy theories are a very hot topic. Although these have always represented an issue, they have...
46 views
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Alessia Salvato
Feb 9, 20225 min read
Smart working and smart learning in comparison: Which teaching model to apply in universities?
In recent years, both the evolution of technologies and the emergency due to Covid-19 have required the need to adapt and seek flexible...
47 views
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Gemma Lenoci
Jan 26, 20225 min read
'Free from' and 'Rich in' in the world of biscuits: a market survey
At the end of the 2020 changes in consumption occurred, in particular a greater focus on health and a relative increase in health...
24 views
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Michele Mori
Jan 13, 202210 min read
A Guide To M&A Premia: an empirical study on bidders’ features on premia paid in the luxury context
Determining the acquisition premium in an M&A transaction has always been complicated due to a high number of factors to be considered,...
284 views
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Francesco Romano
Jan 3, 20224 min read
The moderating effects of arrogance and expertise on persuation
This research made by Francesco Romano was aimed at defining a guidance for the creation of influencer marketing campaigns and for the...
24 views
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Edoardo Ligabue
Dec 27, 20215 min read
MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market
Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...
30 views
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Alice Parodi
Dec 13, 20219 min read
Territorial marketing as an opportunity to relaunch and development of the city of Albenga
The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...
21 views
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Alessandro Bovio
Dec 9, 20215 min read
The applications of predictive maintenance in the automotive sector: Opel case and Stellantis group
The automotive market is going through a very important transition, which will transform this sector forever. The two most influencing...
380 views
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Giulia Rotari
Dec 3, 20215 min read
Is it possible to define a new paradigm for the home fitness after the advent of Covid-19?
With Covid-19 shattering and revolutionizing most of our daily routines, also impacted was our relationship with fitness and exercise....
40 views
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