One of the biggest challenges for physical and online retailers haa always been correctly predicting the demand for products and properly...

It is now no news that the Covid-19 pandemic that broke out in early 2020 has forced the entire world to change methods and priorities....

Research In the last decade, one of the themes that has had increasing relevance in the world of Marketing has been the Brand Experience,...

Urbanization is a phenomenon that affects life on our planet anywhere in the world. From the modern metropolises of the old world to the...

In recent years, data analysis has become more and more important for all companies, and data visualisation has also become more and more...

Market research in Italy to understand what holds managers back from implementing a winning strategy such as charismatic leadership.

Although online grocery shopping is a relatively new environment and is modest compared to other categories of products, it has...

This research, done by Lorenza Rossi, was aimed at investigating the relationship and influence that social media and Fear of Missing Out...