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Eleftheria Topaloglou
Nov 27, 20244 min read
The Power of Classical Drama in Advertising: How Stories Shape Consumer Reactions
In today’s fast-paced digital world, ads that tell powerful stories stand out. One of the most effective storytelling frameworks is...
15 views0 comments
Sabrina Frigerio
Nov 13, 20244 min read
Streaming Platforms and Traditional TV: The Power of Sports
In recent years, sports have solidified their position as an indispensable pillar for the success of both television broadcasters and...
9 views0 comments
Amos Michele Appendino
Oct 18, 20243 min read
Ideation in Entrepreneurship: Exploring and Refining Processes for Success
Idea generation varies significantly based on personal style, interest, and background. Therefore, gathering diverse perspectives is...
5 views0 comments
Diana Loscaru
Oct 3, 20244 min read
Herding Behavior in the Romanian Stock Market: How COVID-19 Changed Investor Decisions
The COVID-19 pandemic shook financial markets across the globe, leaving investors grappling with uncertainty. One intriguing area of...
9 views0 comments
Francesco Forni
Sep 11, 20244 min read
The emergence and evolution of Behavioural Finance through the lens of Wealth Management
What encompasses Behavioural Finance and where does it originate? The first generation of the field has been introduced by the two...
36 views0 comments
Maeva Bertollo, Andrea Masperi, Lorenzo Oddone
Aug 8, 20244 min read
The Vegan Launch of Fenty Beauty: in line with the preferences of the market?
In recent years, the vegan cosmetics market has grown at an astonishing rate. More and more ethical and sustainable consumers are...
49 views0 comments
Virginia Erti
Aug 8, 20243 min read
Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...
82 views0 comments
Daniele Bianchini
Jun 7, 20246 min read
AI in Sports
Artificial Intelligence has progressively become embedded in more and more aspects of our lives, and sports are no exception.
54 views0 comments
Pasquale Sarubbi
Mar 15, 20245 min read
Market analysis and planning for business success: the Behome case
The furniture sector in Italy has always been one of the pillars of the national economy.
34 views1 comment
Aldo Pigati
Feb 29, 20245 min read
The automotive industry is changing: empirical evidence from the strategic plans of the carmakers companies
The purpose of the paper is to address the changes that have occurred in the automotive sector in recent years.
32 views0 comments
Michele Branca
Jan 26, 20248 min read
The Real Estate Market in Milan: A Survey on Residential Transactions
This paper starts with a broad and general view of the residential property market and its dynamics, and then goes into more detail.
100 views0 comments
Giacomo Barsottelli
Nov 24, 20233 min read
The impact of emoji on the attractiveness of a job advertisement
In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.
30 views0 comments
Sara Salice
Nov 13, 20236 min read
Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification
The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...
26 views0 comments
Federico Graffi, Paolo Mastrapasqua, Florian Walter
Sep 1, 20236 min read
Global success: the secrets of the Premier League
The Premier League, what factors have led to the English league becoming one of the most popular in the world? Firstly, for those who do...
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Francesco Nascimbeni
Jul 7, 20233 min read
Concept testing: a methodology with different applications in the marketing world… and beyond
Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research
46 views0 comments
Lorenza Rossi
Jun 30, 20233 min read
Harnessing the power of Statistics and Data Analytics in the Travel Industry
In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception
34 views0 comments
Filippo Teso
May 26, 20234 min read
The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies
Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.
82 views0 comments
Valentina Buticchi
May 12, 20235 min read
Travel agencies vs OTAs: a differentiate business model
Travel agencies are facing the challenge to remain competitive in the current digital era.
30 views0 comments
Carlotta Pietrini
Apr 28, 20236 min read
How can cosmetic companies triumph within the Italian Clean Beauty market?
The Clean Beauty market is very attractive for brands operating in the cosmetics industry.
23 views0 comments
Alessandra Vittone
Feb 24, 20233 min read
Do energy efficiency subsidies help in reducing energy consumption?
In Europe the households sector accounts for the 36.4% of the total European energy consumption and the percentage of energy efficiency...
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