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Alessia Trifiletti
Feb 263 min read
What drives consumers to purchase non-prescription medication for Covid-19 symptoms?
The Covid-19 pandemic significantly transformed consumer behavior, particularly in the pharmaceutical sector . This study investigates...
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Andrea Masperi
Feb 36 min read
Prospects and development of the photovoltaic panel market in Italy: an in-depth analysis of future trends
Photovoltaics has experienced significant growth in recent years, with Italy at the forefront of the transition to a sustainable...
18 views
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Leonardo Falaschi
Jan 225 min read
Football in Saudi Arabia: From Vision to Reality
In recent years, Football in Saudi Arabia has taken on a new dimension, becoming one of the country's most powerful tools for economic...
24 views
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Maeva Bertollo
Jan 96 min read
Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy's Generation Z
According to the latest estimates, the luxury footwear market is expected to grow from its current value of $36.8 billion to nearly $68...
16 views
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Matteo Juraga
Dec 12, 20243 min read
The Transformation of Modern Football Through Match Analysis and Data Analysis
In modern football , the integration of match analysis  and data analysis has led to a radical transformation, even questioning, if not...
20 views
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Amos Michele Appendino
Oct 18, 20243 min read
Ideation in Entrepreneurship: Exploring and Refining Processes for Success
Idea generation varies significantly based on personal style, interest, and background. Therefore, gathering diverse perspectives is...
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Diana Loscaru
Oct 3, 20244 min read
Herding Behavior in the Romanian Stock Market: How COVID-19 Changed Investor Decisions
The COVID-19 pandemic shook financial markets across the globe, leaving investors grappling with uncertainty. One intriguing area of...
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Francesco Forni
Sep 11, 20244 min read
The emergence and evolution of Behavioural Finance through the lens of Wealth Management
What encompasses Behavioural Finance and where does it originate? The first generation of the field has been introduced by the two...
44 views
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Federico Graffi, Paolo Mastrapasqua, Florian Walter
Sep 1, 20236 min read
Global success: the secrets of the Premier League
The Premier League, what factors have led to the English league becoming one of the most popular in the world? Firstly, for those who do...
33 views
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Virginia Erti, Sabrina Frigerio, Sara Piazza
Jul 21, 20233 min read
Gardaland in the global competitive environment of theme parks
The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.
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Carlotta Pietrini
Apr 28, 20236 min read
How can cosmetic companies triumph within the Italian Clean Beauty market?
The Clean Beauty market is very attractive for brands operating in the cosmetics industry.
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Herdis Agovi
Nov 28, 20226 min read
Attentional processes can influence vegetables acceptability
The importance and the health benefits provided from a high consumption of plant-based foods is well known. Indeed, various studies...
35 views
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Luca Musazzi
Oct 6, 20224 min read
EV market analysis
Ever increasingly and real environmental and climate problems led the European Union, in 2019, to approve the Green deal. That is a...
44 views
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Tommaso Ubezio
Sep 7, 20224 min read
Does not sleeping make you anxious?
Sleep is one of the activities necessary to be able to live, but how much sleep is needed? What effect does lack of sleep have? These...
118 views
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Nevro Cerasani
Aug 1, 20225 min read
A Deep Reinforcement Learning Approach for Algorithmic Cryptocurrency Trading
During the last few years, the volume of trading activities carried out electronically has increased significantly. According to a...
24 views
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Francesco Pejrani
Jul 14, 20225 min read
The development of the electric car in Italy
Segmentation and joint approach to the consumer analysis In 2019, the European Commission approved the Green Deal. The legislation stems...
43 views
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Federico Poggio
Jul 1, 20224 min read
A guide to the value determinants of the pizza experience. Is it time to innovate?
Saturated market, products that meet the same physiological needs, inability to enjoy consistent economies of scale; these and many other...
19 views
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Roberta Cameriere
Feb 16, 20224 min read
How important is a belief? The impact of confirmation bias on online fake news’ engagement
Nowadays, spreading fake news and conspiracy theories are a very hot topic. Although these have always represented an issue, they have...
46 views
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Edoardo Ligabue
Dec 27, 20215 min read
MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market
Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...
30 views
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Diego Giuseppe Ianni
Sep 14, 20213 min read
Charismatic Leadership in Italy
Market research in Italy to understand what holds managers back from implementing a winning strategy such as charismatic leadership.
142 views
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