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Eleftheria Topaloglou
Nov 27, 20244 min read
The Power of Classical Drama in Advertising: How Stories Shape Consumer Reactions
In today’s fast-paced digital world, ads that tell powerful stories stand out. One of the most effective storytelling frameworks is...
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Francesco Pejrani
Jul 14, 20225 min read
The development of the electric car in Italy
Segmentation and joint approach to the consumer analysis In 2019, the European Commission approved the Green Deal. The legislation stems...
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