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Maeva Bertollo
Jan 96 min read
Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy's Generation Z
According to the latest estimates, the luxury footwear market is expected to grow from its current value of $36.8 billion to nearly $68...
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Francesco Pejrani
Jul 14, 20225 min read
The development of the electric car in Italy
Segmentation and joint approach to the consumer analysis In 2019, the European Commission approved the Green Deal. The legislation stems...
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Diego Giuseppe Ianni
Sep 14, 20213 min read
Charismatic Leadership in Italy
Market research in Italy to understand what holds managers back from implementing a winning strategy such as charismatic leadership.
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Camilla Concaro
Aug 31, 20214 min read
Food shopping online in Italy
Although online grocery shopping is a relatively new environment and is modest compared to other categories of products, it has...
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Lorenza Rossi
Aug 6, 20214 min read
The influence of social media and FoMO on tourism in Italian Y and Z generations
This research, done by Lorenza Rossi, was aimed at investigating the relationship and influence that social media and Fear of Missing Out...
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