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Maeva Bertollo
Jan 96 min read
Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy's Generation Z
According to the latest estimates, the luxury footwear market is expected to grow from its current value of $36.8 billion to nearly $68...
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Matteo Bondonno
Oct 29, 20244 min read
The Trussardi Brand: Analysis of the company crisis and repositioning strategies in the fashion market
The fashion and luxury sector has always been one of the most important pillars of the global economy, characterized by constantly...
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Diana Loscaru
Oct 3, 20244 min read
Herding Behavior in the Romanian Stock Market: How COVID-19 Changed Investor Decisions
The COVID-19 pandemic shook financial markets across the globe, leaving investors grappling with uncertainty. One intriguing area of...
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Francesco Forni
Sep 11, 20244 min read
The emergence and evolution of Behavioural Finance through the lens of Wealth Management
What encompasses Behavioural Finance and where does it originate? The first generation of the field has been introduced by the two...
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Virginia Erti
Aug 8, 20243 min read
Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...
82 views0 comments
Pasquale Sarubbi
Mar 15, 20245 min read
Market analysis and planning for business success: the Behome case
The furniture sector in Italy has always been one of the pillars of the national economy.
34 views1 comment
Michele Branca
Jan 26, 20248 min read
The Real Estate Market in Milan: A Survey on Residential Transactions
This paper starts with a broad and general view of the residential property market and its dynamics, and then goes into more detail.
100 views0 comments
Giacomo Barsottelli
Nov 24, 20233 min read
The impact of emoji on the attractiveness of a job advertisement
In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.
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Sara Salice
Nov 13, 20236 min read
Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification
The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...
26 views0 comments
Virginia Erti, Sabrina Frigerio, Sara Piazza
Jul 21, 20233 min read
Gardaland in the global competitive environment of theme parks
The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.
48 views0 comments
Francesco Nascimbeni
Jul 7, 20233 min read
Concept testing: a methodology with different applications in the marketing world… and beyond
Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research
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Lorenza Rossi
Jun 30, 20233 min read
Harnessing the power of Statistics and Data Analytics in the Travel Industry
In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception
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Filippo Teso
May 26, 20234 min read
The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies
Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.
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Valentina Buticchi
May 12, 20235 min read
Travel agencies vs OTAs: a differentiate business model
Travel agencies are facing the challenge to remain competitive in the current digital era.
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Carlotta Pietrini
Apr 28, 20236 min read
How can cosmetic companies triumph within the Italian Clean Beauty market?
The Clean Beauty market is very attractive for brands operating in the cosmetics industry.
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Francesco Cangemi Pagetti
Apr 14, 20236 min read
Tricked by the brain: why we (unconsciously) make the decisions we make
What is neuromarketing? The best definition related to the group of methodologies and research tool can be provided with the words of...
43 views0 comments
Federica Zulllo
Mar 17, 20235 min read
Phygital & Grocery stores: analysis of the customer satisfaction
Technological innovations of recent years have had a significant impact on the lives of consumers, who are changing the way they think,...
30 views1 comment
Diego Leonardis
Dec 9, 20224 min read
Price determinants in the automotive market: analysis of the 'supercar' segment in the United States
The objective of this paper is to investigate the supercar segment of the U.S. automotive market and, primarily through the construction...
22 views0 comments
Valeria Coppola
Oct 24, 20223 min read
Digitalization in Italian SMEs: a statistical survey of the economic sectors
Digitization is the process of transforming images, documents, and sounds into a digital format, which is a binary code that can be...
105 views0 comments
Luca Musazzi
Oct 6, 20224 min read
EV market analysis
Ever increasingly and real environmental and climate problems led the European Union, in 2019, to approve the Green deal. That is a...
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