Alice ParodiDec 13, 20219 minTerritorial marketing as an opportunity to relaunch and development of the city of Albenga The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...
Giulia RotariDec 3, 20215 minIs it possible to define a new paradigm for the home fitness after the advent of Covid-19?With Covid-19 shattering and revolutionizing most of our daily routines, also impacted was our relationship with fitness and exercise....
Francesco NascimbeniNov 9, 20213 minThe role of Brand Experience in services extensionResearch In the last decade, one of the themes that has had increasing relevance in the world of Marketing has been the Brand Experience,...