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Virginia Erti
Aug 8, 20243 min read
Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...
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Mina Lisenmayer
Dec 15, 20237 min read
The magic of Christmas: Drivers of holiday travel and tourism in Italy and the US
The holidays, particularly Christmas, are characterized by a sense of festivity. This powerful energy is a significant driver of turism.
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Valentina Buticchi
May 12, 20235 min read
Travel agencies vs OTAs: a differentiate business model
Travel agencies are facing the challenge to remain competitive in the current digital era.
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Alice Parodi
Dec 13, 20219 min read
Territorial marketing as an opportunity to relaunch and development of the city of Albenga
The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...
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Lorenza Rossi
Aug 6, 20214 min read
The influence of social media and FoMO on tourism in Italian Y and Z generations
This research, done by Lorenza Rossi, was aimed at investigating the relationship and influence that social media and Fear of Missing Out...
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